eBay Profit Calculator

Calculate final value fees, promoted listing cost and order profit.

Method and assumptions

Estimate an eBay order using the total amount paid by the buyer. Category fee caps, international fees and store discounts are not inferred, so enter the effective rate shown for your listing.

Net profit = item and shipping revenue - final value fee - per-order fee - promoted listing fee - product cost - shipping - return allowance.

Worked scenario

Test an order with item revenue, buyer-paid shipping, product cost, actual delivery cost, final value fee, per-order charge and promoted listing rate. Then change only the promoted rate. This isolates the additional sales value required for promotion to create contribution rather than merely revenue.

How to interpret the result

The fee base can include amounts beyond item price, and rates vary by site, category, store level and seller status. Treat the promoted listing rate as conditional on an attributed sale, then compare the resulting contribution with an organic order. For period planning, use the actual share of promoted orders rather than charging every order at the ad rate.

Input reference

Currency
Example default: USD
Item price
Example default: 45
Quantity
Example default: 1
Shipping charged
Example default: 0
Product cost per item
Example default: 14
Actual shipping cost
Example default: 6
Final value fee rate
Example default: 13.6%
Per-order fee
Example default: 0.4
Promoted Listings rate
Example default: 0%
Returns allowance
Example default: 2%

Common mistakes

  • Using a headline rate without its category and store conditions.
  • Netting shipping income against shipping expense before the fee base is calculated.
  • Assuming promoted listings create only incremental orders.

Before using the result

  1. Check the applicable eBay site and category table.
  2. Enter the actual per-order charge and promotion model.
  3. Review organic and promoted contribution separately.

Questions to check before deciding

Are eBay fees calculated on shipping?

Final value fees are generally based on the total amount of the sale. This calculator includes buyer-paid shipping in that amount, but you should confirm the rule for your marketplace.

How should I enter a promoted listing fee?

Enter the ad rate attributed to this sale. Use zero when the sale was not attributed to a promoted listing.

Independent calculator. Not affiliated with or endorsed by the platforms mentioned.

Detailed decision guide

Marketplace profit after fees: a practical calculation framework

A useful profit calculation is more than sale price minus product cost. This guide shows how to define one order consistently, place each fee in the right layer and reconcile an estimate against a settlement report.

Read the guide