Method and assumptions
Break-even is not always a suitable campaign target. This calculator reserves a chosen profit margin before determining how much an order can spend on acquisition.
Maximum ad cost = revenue - non-ad variable costs - desired profit. Target ROAS = revenue / maximum ad cost.
Common questions
How is this different from break-even ROAS?
It reserves a desired profit margin; break-even ROAS allows profit to fall to zero.
Can the target CPA be negative?
A negative result means non-ad costs already exceed revenue after the desired profit reserve.
Independent calculator. Not affiliated with or endorsed by the platforms mentioned.